Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function efficiently, provide a better user experience, and supply information to website operators. Cookies can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until you delete them manually.

In addition to cookies, we may use similar technologies such as local storage, session storage, and pixel tags. References to "cookies" in this policy include these comparable technologies unless otherwise stated.

2. How We Use Cookies

Vibrantactive uses cookies to:

Ensure our website functions correctly and securely
Remember your cookie consent preferences
Understand how visitors interact with our website through analytics
Deliver relevant content based on your interests when you consent to marketing cookies
Improve website performance and user experience over time

We are committed to transparency about our cookie usage and provide you with meaningful choices about non-essential cookies through our cookie consent banner and settings panel.

We classify cookies into three categories based on their purpose and your ability to control them:

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled through our cookie settings. They include cookies that remember your cookie consent choice, maintain session security, and enable basic navigation. Without these cookies, certain features of the website would not be available. These cookies do not require your consent under applicable law because they are necessary for the provision of the service you request.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors use our website by collecting information about page views, navigation patterns, time spent on pages, and error encounters. This data is aggregated and used to improve website structure, content, and performance. Analytics cookies are only activated when you provide consent through our cookie banner or settings panel.

3.3 Marketing Cookies

Marketing cookies may be used to deliver content and advertisements relevant to your interests based on your browsing behaviour. They may also be used to measure the effectiveness of marketing campaigns. Marketing cookies are only activated with your explicit consent and can be disabled at any time through our cookie settings or by withdrawing consent.

4. Specific Cookies We Use

The following table describes the primary cookies used on our website:

Strictly Necessary

tdde_cookie_consent — Stores your cookie preference selections. Duration: 12 months. Provider: Vibrantactive (local storage).
session_id — Maintains your browsing session for security purposes. Duration: Session. Provider: Vibrantactive.

Analytics (requires consent)

_analytics_id — Distinguishes unique visitors for traffic analysis. Duration: 14 months. Provider: Analytics service provider.
_page_views — Records pages visited during a session. Duration: 30 minutes. Provider: Analytics service provider.

Marketing (requires consent)

_campaign_ref — Tracks referral source for campaign measurement. Duration: 90 days. Provider: Marketing platform.
_interest_profile — Builds anonymised interest categories for content personalisation. Duration: 6 months. Provider: Marketing platform.

5. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies directly. Third parties may include:

Analytics platforms that help us measure website traffic and usage patterns
Content delivery networks that optimise page loading speed
Font and icon providers that deliver visual assets to your browser

We select third-party providers that demonstrate compliance with data protection standards. However, we encourage you to review the privacy and cookie policies of these third parties for detailed information about their practices. Third-party analytics and marketing cookies are only loaded after you provide the relevant consent category approval.

6. Managing Your Cookie Preferences

You can manage your cookie preferences at any time using the following methods:

Cookie banner: When you first visit our website, a cookie consent banner appears offering "Accept All," "Reject," and "Cookie Settings" options. Non-essential cookies are not placed until you make a choice.
Cookie settings panel: Click "Cookie Settings" in the banner to access individual toggles for Analytics and Marketing categories. Strictly necessary cookies cannot be disabled as they are required for basic functionality.
Changing preferences later: To update your preferences after your initial choice, clear your browser's local storage for our domain and revisit the website. The consent banner will reappear, allowing you to make a new selection.

Your consent preferences are stored locally on your device and respected on subsequent visits. Rejecting non-essential cookies will not affect your ability to browse our website or submit contact inquiries.

7. Browser-Level Cookie Controls

Most web browsers allow you to control cookies through their settings. You can typically:

View cookies stored on your device and delete them individually or collectively
Block third-party cookies while allowing first-party cookies
Block all cookies from specific websites
Configure the browser to notify you before a cookie is placed
Enable "Do Not Track" signals, though our response to such signals may vary

Please note that blocking all cookies may impair website functionality, including the cookie consent mechanism itself. For browser-specific instructions, consult your browser's help documentation:

Google Chrome: Settings → Privacy and Security → Cookies
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Apple Safari: Preferences → Privacy → Cookies and Website Data
Microsoft Edge: Settings → Cookies and Site Permissions

8. Cookie Retention Periods

Different cookies have different lifespans depending on their purpose:

Session cookies expire when you close your browser
Consent preference cookies are retained for 12 months
Analytics cookies are retained for 14 months maximum
Marketing cookies are retained for 6 to 90 days depending on the specific cookie

After their retention period expires, cookies are automatically deleted by your browser or renewed only if you revisit the website and maintain your consent preferences.

We may update this Cookie Policy to reflect changes in the cookies we use, applicable regulations, or our business practices. The "Last updated" date at the top of this page indicates when the most recent revision was made. We recommend reviewing this policy periodically. Significant changes will be highlighted through a notice on our website.

If you have questions about our use of cookies or need assistance managing your preferences, contact us at:

Vibrantactive
140 Otaihanga Road, Otaihanga 5036, New Zealand
Email: hello@vibrantactive.world
Phone: +64 27 812 9619

For broader data protection enquiries, please refer to our Privacy Policy.